Or remove ELO completely?
How ELO is supposed to work is to show that a player with much less ELO than you should be less likely to win a game with you. But if that actually happens more often than the ELO indicates... Well then the ELO system is not suitable for this game.
But no... Let's use a pointless metric to draw people in to play the game. Just another addiction system to keep you playing.
I think where ELO is applied to something like chess (isn't that where it originated?), where it's one on one play and elements of luck aren't at play, it's pretty solid... but when it's a group of people, there's luck and timing, and bad choices can greatly tilt the game regardless of any one persons skill, it does become somewhat meaningless, especially since it doesn't seem to be used for anything else like getting you better matched players (or there aren't enough players at any one time for it to be useful)
But sure, I suppose it is also part of the addiction/engagement equation too
But if it's meant to indicate skill level - then let us use it to play players of (supposedly) comparable. Or figure out a metric to allow this.